2.1 TODAY, IMPROVING THE MEDIA COVERAGE OF HIGHER EDUCATION INSTITUTIONS IS A PRIORITY

Abstract

Annotation: In order to further improve the quality of education in today's developing world, as well as to use new methods that have not been previously used in the teaching system, first of all, the increase in the mediasibility of each educator is one of the most pressing issues of this article. 

Keywords: Mediacompetence, higher education, young staff, information, methodology, indicator, didactics, strategy, pedagogical, scientific innovation, modeling, module, creativity, approach.

There is no field today where information and communication technologies have not entered. It is difficult to imagine any field without information technology. It is becoming one of the most important factors, including in educating the younger generation. Therefore, the development of media coverage of students of higher education institutions is one of the most important issues of the current period. Electronic communication, Internet, The rapid development of satellites and the media requires pedagogical staff to work on their own. In the process of globalization, newspapers, magazines, radio, television, photography, documentary and feature film, news agencies, the Internet, the digital growth of information resources in the global network, significant changes in quality are taking place. Computer, fax, “ mobile ” phone technical. Our country has a high intellectual potential, modern knowledge and skills in accordance with the requirements of the times, and creates unparalleled opportunities to train specialists with a new worldview and independent thinking. In this regard, the use of information and communication technologies – media in the educational process is being widely used. In the educational process, the media, ie the Internet, television, radio, film, video, telephone.

According to Alexander Fedorov, mediocreism helps man to actively use information opportunities as a result of this process, an area provided by television, radio, video, cinema, press and the Internet.

Media and information literacy – “ umbrella”, i.e., two meanings in the context of a concept, was recommended by YUNESCO as a combined term. To understand its essence, it is necessary to know the core of each concept.

Being able to express one's opinion clearly, to be able to substantiate it, to consider events and happenings from different perspectives is an important component of mediocreism. This means that today, in the context of globalization of higher education institutions, it is expedient to study the secrets of media education in a theoretically thorough manner and to apply them sufficiently in the practice of education. Information is emerging in the context of globalization of communication. These requirements are directly related to media coverage[1,2,3,4,5,6,7].

Having knowledge that allows you to properly reflect on a particular situation, evidence-proof thinking, is a term that expresses a person’s level in a particular area.

  Some scientists consider «competence » to be a combination of practical and theoretical knowledge, cognitive abilities, behaviors, and values used to improve performance, or to have good qualifications is a condition of being able to perform a specific role. For example, management competence may include systemic thinking and emotional intelligence, skills in exposure and negotiation.

Research on Competition (Compitence) shows that competence encompasses a very complex and comprehensive concept, and that different scientists have given different definitions of competence.

The concept of media coverage (media commerce) is a new term that is entering the field of education, which includes meanings such as the transmission and evaluation of media data in various forms, learning, knowledge.

The roots of the concept of media competence can be found in Dieter Baacke's “ Communication and Competence ” (1973/1980) gabilitation dissertation, in which the concept of communicative competence was first developed. Chomsky's Concept of Linguistic Competence (1972) and Habermas's Draft Theory of Communication Competence (1, media competence « actively uses all types of media for communication and action repertoire » represents ability

Media – is an analysis of the complex processes of media activity in society, the integral quality, types, forms and genres that are manifested in a person's readiness to select, use, critically analyze, evaluate, create and transmit media texts in various forms. The concept of media coverage is multifaceted. Because it represents both knowledge and methods of activity, it is a scientific feature that operates in several areas, because mastering it is a task in professional, social and daily life. Media coverage is developed within the framework of media education: mediasavodxonlik (media literacy), based on the concepts of media culture (media culture). This explains that media competence is sometimes understood as a synonym for media literacy, for example: media competence / media literacy (media content).» In many countries, this concept predominates in the study of media coverage.

There are different terms in the literature on the topic of “ media coverage”, which is understood differently in countries. Media, information, digital, audiovisual and IT education conditions work in place of each other. This is due to the rapid development of technology, the diversity of forms and methods of information transmission, as well as the change in attitudes of recipients who are all active participants in these processes. However, The general term « media and information education » should refer to different approaches (combining different means of expression and communication, different information and media) on this issue.

The term mediocomponent (German: Medienkompetenz, ing. Media competence, etc.) is already actively used in foreign pedagogy. For example: Baacke, 1999; Blumeke, 2000; Potinger, 1997. In Germany, mediocomponentism is understood as a qualified, independent, creative, and socially responsible approach to the media.

Teacher's media coverage (educator's mediacompetence) – has the authority of the press, its causes, knowledge, skills and competencies (indicators: motivational, informational, practical-fast, methodological activities, creative), all ages to promote media education knowledge to learners.

Media coverage refers to the ability to act competently, independently, creatively and socially responsible towards “AAV. In another study, 5 skill blocks that form the basis for the formation of media coverage, including the selection and use of what the media offers; developing their own media product, etc.

In conclusion, the development of media coverage has become one of the important tasks of the era of globalization. It is important for media teachers to be able to properly select and effectively use information and media from the media space throughout their careers. Media education in media coverage is not limited to the acquisition of factual and focused knowledge – although it is also important to classify new media events.

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